Posted on March - 24 - 2009
Re-post: When Your Homepage Is Useless
I came across Matt J McDonald blog talking about the value of a homepage this days. Got me thinking about the time we spend on the design of the homepage and the first level pages, almost ignoring all the content that lives beyond that those levels.
If you think about it, from a Social Media perspective, we want all our pages to be syndicated no matter what level they are at, so why don’t we spend more time on the long tail of the content? Every page should have an easy way for syndication. At least a “Tweet This” button on the top right or a “share this” option.
An interesting way to measure page relevance would be to track how many times a page has been re-tweeted rather then how many page hits it got. I think bloggers have learned the value syndication, why do corporate website don’t understand it.
